8 Common Non-Product-Related Customer Complaints And How To Fix Them


Founder & CEO at Millennial Services, a dedicated call-center services provider.

Customer complaints are an inevitable part of running a business. Sometimes, despite our best efforts, customers may have a bad experience or encounter unfortunate situations that lead them to complain. Some complaints are directly related to the quality or functionality of your products, but others have nothing to do with the items you offer.

While customer complaints are inevitable, innovative businesses know that handling complaints well can turn them into opportunities. Resolving a client complaint is an opportunity to both wow the consumer and enhance the quality of your service.

Here are eight common product-unrelated customer complaints and how to handle them correctly.

1. Long Wait Times

Customers value their time, and waiting long to get help can lead to a negative perception of your brand. Studies show that most customers hang up after two minutes on hold, and 34% don’t call back. That means you could lose a third of your customers due to long wait times.


1. Invest in systems and technologies that streamline customer service processes.

2. Offer live chat support, email assistance and a dedicated customer support hotline to reduce wait times and provide customers with quick responses.

3. Optimize your support team’s schedule to match peak customer demand.

2. Unhelpful Or Unknowledgeable Support Agents

Customers expect to interact with support agents who are not only courteous and empathetic but also competent and knowledgeable. There’s nothing more frustrating than encountering an unhelpful representative who needs more expertise to address inquiries or resolve issues effectively.


1. Invest in regular training programs for your customer support agents.

2. Focus on developing their problem-solving skills, product knowledge and communication abilities.

3. Encourage a customer-centric approach and empower agents to go the extra mile in resolving issues.

3. Difficulty Reaching A Human Representative

Technology has allowed a considerable percentage of customer service processes to be automated. However, most customers get frustrated when directed to automated systems without an option to speak with a human representative. Automated systems might not always understand complex queries, leading to customer dissatisfaction.


1. Provide customers with the option to speak to a human representative at some point during their interaction.

2. Use automated systems only to handle routine inquiries.

3. Ensure a seamless transition from automated systems to a live agent.

4. Repetitive Information Requests

Customers become understandably frustrated when they have to repeatedly provide the same information to multiple support agents or departments within your organization. According to research, 92% of customers are willing to spend more with businesses that minimize the times they have to repeat themselves.


Implement a unified customer support system that syncs customer data across all touchpoints. With a central database, when a customer reaches out for assistance, the support agent can access their previous interactions, purchase history and other relevant details without requiring them to repeat themselves.

5. Lack Of Self-Service Options

Some customers prefer to find answers to their questions independently, without relying on direct contact with customer support. Not having self-service options can lead to complaints about the lack of convenience.


1. Develop a comprehensive self-service portal with an extensive FAQ section, detailed troubleshooting guides and instructional video tutorials.

2. Empower customers to resolve fundamental issues and inquiries on their own.

3. For more complex problems, provide clear instructions on how to escalate the matter to a support agent.

6. Billing And Payment Issues

Billing problems rank high among customer complaints that have nothing to do with your products. These issues can range from invoicing inaccuracies to challenges with payment processing, posing significant frustrations for your customers.


1. Focus on streamlining your billing processes and payment systems.

2. Implement regular audits to identify and resolve billing errors promptly.

3. Provide customers with transparent and detailed billing information, and ensure your payment processing is secure and efficient.

4. In the event of billing disputes, handle them promptly and courteously, providing clear explanations and resolutions.

7. Difficulty Cancelling Services Or Subscriptions

Customers often express frustration when they encounter obstacles while trying to cancel services or subscriptions. This complaint arises when companies make the cancellation process overly complicated, leading to a negative perception of the brand and a loss of trust.


1. Make the cancellation process simple.

2. Avoid hidden terms or convoluted steps that might deter customers from canceling.

3. Communicate cancellation policies on your website and in customer agreements.

4. Offer multiple cancellation options, such as online self-cancellation or a dedicated cancellation hotline, to provide customers with convenient choices.

8. Lack of Personalization In Support Interactions

Customers value personalized experiences that resonate with their individual needs and preferences. According to a 2022 Redpoint Global survey, 64% of customers would instead buy a product from a brand that knows them. Receiving generic or robotic responses during support interactions leaves customers feeling undervalued and unappreciated.


Empower your support team to engage with customers more personally. Use customer data to address them by name, acknowledge their prior interactions and tailor responses based on their unique needs.

Turn Customer Complaints Into Opportunities With Millennial Services

Customers don’t complain in the hopes of making you look bad. Instead, they want you to fix their problems so they can feel good about doing business with you again. By embracing customer complaints as opportunities for improvement, you can build stronger relationships, enhance your reputation and secure long-term loyalty from your valued customers.

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