Paytronix Launches AI Assistant

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Digital guest engagement and loyalty platform Paytronix launched a generative artificial intelligence (AI) tool to enhance the user experience within the Paytronix platform. 

The Assistant will rapidly respond to queries, such as how many marketable members a loyalty program has or what the top selling online ordering menu item is.

Convenience-store retailers can ask questions in natural language as in an e-mail or a live conversation. Where possible, the Paytronix Assistant will provide responses that pull directly from the rich data of a brand’s account/portal. It also will provide direct links to articles and best practices that provide more detail on the subject matter.

Marketers and decision makers can use the Paytronix Assistant to generate the following:

• Campaign Ideas: help to plan targeted marketing campaigns, such as a new loyalty program, special offer promotions or ways to increase customer retention
• Visit and Spend Data: rapidly track daily, weekly, monthly and annual loyalty spend for a better understanding of guests’ habits, to spot trends across stores and to learn about reward accruals
• Reporting Guidance: provides access to the most relevant reports and analytics within the Paytronix platform to give marketers deeper insights into customer spending patterns, preferences and engagement metrics
• General Questions: assistance with platform navigation, troubleshooting or understanding the latest industry trends

“The Paytronix Assistant can blend analytics, run queries on data based on questions for things like redemptions and spend or even take best practices from its data set and craft a campaign from scratch,” said Aubrey Giasson, product manager at Paytronix, Newton, Massachusetts. “This generative AI enables people to ask questions so that they can analyze how their loyalty, ordering, mobile campaigns or gift card programs are performing. Brands gain insights to determine the best next steps and establish brand specific best practices. It’s truly a game changer for loyalty professionals.”

Brands can access the Paytronix Assistant from within the Paytronix portal by clicking on the robot icon in the lower right corner of their screen. 

Paytronix was recently acquired by the Access Group, a business software company based in Loughborough in the United Kingdom. It delivers technology solutions to the hospitality sector across the United Kingdom, Europe and Asia-Pacific with a suite of products covering front-of-house and operations.

The full Paytronix guest engagement platform includes numerous capabilities for online ordering, loyalty, omnichannel messaging, branded mobile apps, gift cards, third-party marketplace management and payments. Leveraging data from transactions and personalized customer accounts, Paytronix creates targeted marketing campaigns that motivate increased interaction and spending throughout the customer journey.

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