Why Salesforce.com (CRM) is a Top Momentum Stock for the Long-Term

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It doesn’t matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors.

Many investors also have a go-to methodology that helps guide their buy and sell decisions. One way to find winning stocks based on your preferred way of investing is to use the Zacks Style Scores, which are indicators that rate stocks based on three widely-followed investing types: value, growth, and momentum.

Is This 1 Momentum Stock a Screaming Buy Right Now?

Momentum investors, who live by the saying “the trend is your friend,” are most interested in taking advantage of upward or downward trends in a stock’s price or earnings outlook. Utilizing one-week price change and the monthly percentage change in earnings estimates, among other factors, the Momentum Style Score can help determine favorable times to buy high-momentum stocks.

Salesforce.com (CRM)

Salesforce is the leading provider of on-demand Customer Relationship Management (CRM) software, which enables organizations to better manage critical operations, such as sales force automation, customer service and support, marketing automation, document management, analytics and custom application development.

CRM boasts a Momentum Style Score of A and VGM Score of B, and holds a Zacks Rank #3 (Hold) rating. Shares of Salesforce.com has seen some interesting price action recently; the stock is up 1.9% over the past one week and up 1.9% over the past four weeks. And in the last one-year period, CRM has gained 60%. As for the stock’s trading volume, 7,378,063 shares on average were traded over the last 20 days.

A company’s earnings performance is important for momentum investors as well. For fiscal 2025, 13 analysts revised their earnings estimate higher in the last 60 days for CRM, while the Zacks Consensus Estimate has increased $0.20 to $9.71 per share. CRM also boasts an average earnings surprise of 5.1%.

With strong earnings growth, a good Zacks Rank, and top-tier Momentum and VGM Style Scores, investors should think about adding CRM to their portfolios.

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