Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs.
The idea is to eliminate what Salesforce calls the “toggle tax” — the friction of jumping between tools — by allowing users to ask ChatGPT questions like “Show me my uncontacted leads” or “Update this opportunity to Closed Won,” and get real-time results powered by Salesforce data. The app doesn’t just provide information — it also acts, automating tasks like reassigning leads or drafting strategic plans.
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Beyond productivity gains, the app is designed to work securely. It runs on Salesforce’s Agentforce Trust Layer, meaning it respects existing permissions and ensures that proprietary customer data stays governed within Salesforce standards. The Agentforce Sales app is now in open beta for eligible Salesforce customers through the ChatGPT app directory.
“With this app, we’re meeting sellers where they already work,” Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce said in a release. “It’s not just chat — it’s action.”
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About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
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