Council questions handling of frivolous customer service requests

Council questions handling of frivolous customer service requests

As Orillia amended its customer service rules, councillors raised concerns about ensuring people with legitimate issues…

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Here’s a better path to AI ROI

Here’s a better path to AI ROI

For decades, organizations have poured massive sums of cash into customer relationship management (CRM) systems. I’ve…

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Your CRM knows more about your buyers than your personas do

Your CRM knows more about your buyers than your personas do

Last quarter, a B2B SaaS marketing team ran a full content audit. They hired a strategist,…

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Tiger Fuel connects c-store rewards program to car wash membership

Tiger Fuel connects c-store rewards program to car wash membership

Tiger Fuel is connecting c-store rewards program to car wash membership. | Tiger Fuel Tiger Fuel…

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Pacific Holiday World Once Again Honored as the Most Trusted Brand of the Year 2025

Pacific Holiday World Once Again Honored as the Most Trusted Brand of the Year 2025

Pacific Holiday World New Delhi [India], February 17: In a proud moment that reinforces its leadership…

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Bank of America expands rewards access with new loyalty program

Bank of America expands rewards access with new loyalty program

Attention, Bank of America account holders: On May 27, the issuer will launch a new loyalty…

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