Even in 2022, there are still many business owners who don’t quite understand how to deal…
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Union Pacific’s Success Rooted in Commitment to Safety, Service and Operational Excellence Strategy
Union Pacific Team, Note: In this letter to employees, Jim recaps Union Pacific’s fourth quarter and full…
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The Shift in Airline Loyalty Programs
Frequent fliers or frequent spenders? Is there a difference as they relate to airline loyalty programs?…
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The Top CRM Vendors to Consider in 2025
The top CRM vendors give today’s business leaders the solutions to track, manage, and improve relationships…
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Heath Hofmann receives 2025 Herbert Kopf Service Excellence Award
Catharine June • January 21, 2025 Prof. Hofmann excelled during his term as Associate Chair for…
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How to measure and demonstrate loyalty program ROI | EY
Focusing solely on short-term sales can inadvertently hinder the sustainable growth of customer relationships. Although a…
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