Sobot redefines service excellence at the 2024 Customer Conference

Sobot redefines service excellence at the 2024 Customer Conference

Sobot hosted its annual customer conference in Singapore this December, where customers from various industries gathered…

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SAP Announces a New Loyalty Management Solution & AI Shopping Assistant

SAP Announces a New Loyalty Management Solution & AI Shopping Assistant

SAP has shared plans to release a new loyalty management solution in the second half of…

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Zeta Global Taps Oracle Veteran Pamela Lord as CRM President to Accelerate AI Marketing Push

Zeta Global Taps Oracle Veteran Pamela Lord as CRM President to Accelerate AI Marketing Push

Zeta Global (NYSE: ZETA) has appointed Pamela Lord as its new…

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Tariffs & Trade Wars: A Pending Threat to Loyalty Program Financials, Operations and Program Efficacy

Tariffs & Trade Wars: A Pending Threat to Loyalty Program Financials, Operations and Program Efficacy

There has been a barrage of reporting in the media about the incoming Trump administration’s plans…

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Importance of Survey Data in Small Business Marketing

Importance of Survey Data in Small Business Marketing

Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately,…

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How AI agents are transforming sales and CRM for small businesses

How AI agents are transforming sales and CRM for small businesses

Open this photo in gallery: Agentforce by Salesforce is an innovative AI-powered solution that helps small-…

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