Beyond Points: How Brand Loyalty Is Being Redefined in 2025

Beyond Points: How Brand Loyalty Is Being Redefined in 2025

Loyalty isn’t what it used to be – and that’s a good thing. Today’s consumers aren’t…

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Voice of OC Recognized For General Excellence and Public Service By California News Publishers Association

Voice of OC Recognized For General Excellence and Public Service By California News Publishers Association

California Publishers awarded the Voice of OC newsroom with its third, General Excellence award in the…

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Salesforce To Buy Informatica: 5 Things To Know

Salesforce To Buy Informatica: 5 Things To Know

“If you control the data, you control the workload,” says Bill Karpovich, CEO of Salesforce partner…

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What Repeat Behavior Means for Customer Loyalty

What Repeat Behavior Means for Customer Loyalty

The Gist Loyalty is functional, not emotional. Brands often confuse repetition with love, but most loyalty…

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Salesforce (CRM) To Report Earnings Tomorrow: Here Is What To Expect

Salesforce (CRM) To Report Earnings Tomorrow: Here Is What To Expect

Customer relationship management software maker Salesforce (NYSE: CRM) will be reporting results tomorrow afternoon. Here’s what…

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JetBlue and United Launch Partnership to Link Loyalty Programs, Share Airport Slots and More

JetBlue and United Launch Partnership to Link Loyalty Programs, Share Airport Slots and More

JetBlue and United Airlines have announced a comprehensive collaboration called Blue Sky that will allow customers…

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