Amid mounting economic pressures and intensifying competition from FinTechs and challenger banks, financial institutions (FIs) are…
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The Loyalty Newswire July 21, 2025
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The world is navigating…
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Value remains a top draw of loyalty programs
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Loyalty programs are growing. Whether they’re working is another thing.
In-N-Out has done just fine without a loyalty program. | Photo: Shutterstock Do loyalty programs really…
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Ikea rewards strategy goes well beyond just rewarding a purchase
Marketing The home furnishing brand has revamped its Ikea Family rewards program to provide reward opportunities…
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Is Tech the Best Lever To Drive Personalization and Relevance in Loyalty?
Dunnhumby’s “How To Keep Hold Of Your Customers” study was the latest to argue that discounts…
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