The Loyalty Newswire from The Wise Marketer From the Editor Brand marketers are hungry for evidence…
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The Future of Loyalty Programs
As loyalty programs become increasingly widespread, businesses are beginning to understand that consumer loyalty isn’t always…
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Customer Loyalty Gone Wrong: When Perks Backfire
The Gist Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands…
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Do Brands Use All The Levers That Loyalty Programs Offer?
Analysis of Tata NeuPass shows why loyalty programs continue to be effective A Case Study Series:…
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How data collaboration is reshaping restaurant loyalty programs
With 95% of Australians in at least one loyalty program, restaurants need more than discounts to…
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Modern Customer Loyalty Is an Outcome, Not a Program
Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built through consistent, emotionally resonant…
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