How to measure and demonstrate loyalty program ROI | EY

How to measure and demonstrate loyalty program ROI | EY

Focusing solely on short-term sales can inadvertently hinder the sustainable growth of customer relationships. Although a…

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HHS-OIG Approves Dental Supply Loyalty Program Safeguards

HHS-OIG Approves Dental Supply Loyalty Program Safeguards

Highlights The HHS-OIG released a favorable opinion regarding a customer loyalty program in which members earn…

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Customer loyalty programs in 2024: Biggest disappointments, best surprises

Customer loyalty programs in 2024: Biggest disappointments, best surprises

Priced any travel lately? Flights and hotels have soared in price, kind of like groceries and…

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How to optimize your loyalty program through data and technology: PwC

How to optimize your loyalty program through data and technology: PwC

While not all data fields are useful for each analysis, having more data is often a…

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Loyalty program platforms and customer retention strategies

Loyalty program platforms and customer retention strategies

In the current retail environment, loyalty programs are essential for nurturing long-term customer relationships. These platforms…

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Backlash Against Airlines’ Most Valuable Asset

Backlash Against Airlines’ Most Valuable Asset

Loyalty is big business for airlines. In 2023, American Airlines raked in around $6.5 billion from…

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