Richards Building Supply expands CRM to speed digital estimating

Richards Building Supply expands CRM to speed digital estimating

Richards Building Supply said it has expanded the digital capabilities of its customer relationship management (CRM)…

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Building better loyalty marketing – for customers by customers

Building better loyalty marketing – for customers by customers

Loyalty programs continue to prove their value in boosting customer engagement and retention across industries. A…

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Delta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff

Delta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff

Good morning. Customer loyalty is a tricky thing: hard to get, relatively easy to maintain, and…

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Building Feedback Loops That Work

Building Feedback Loops That Work

The Gist Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers…

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Are Brands Building Effective, Profitable Loyalty Programs?

Are Brands Building Effective, Profitable Loyalty Programs?

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate…

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Building Customer Relationship Management in 2025

Building Customer Relationship Management in 2025

Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of…

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