Richards Building Supply said it has expanded the digital capabilities of its customer relationship management (CRM)…
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Building better loyalty marketing – for customers by customers
Loyalty programs continue to prove their value in boosting customer engagement and retention across industries. A…
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Delta CEO Ed Bastian says one key to building customer loyalty is ‘obsessing’ over your own staff
Good morning. Customer loyalty is a tricky thing: hard to get, relatively easy to maintain, and…
Continue ReadingBuilding Feedback Loops That Work
The Gist Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers…
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Are Brands Building Effective, Profitable Loyalty Programs?
Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate…
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Building Customer Relationship Management in 2025
Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of…
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