A Consumer Reports investigation reveals how the grocery chain tracks purchases and sells customer information to…
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Understanding options and looking to hard data will help businesses build functional, scalable and easy-to-use technology
With a persistently tight housing market, the pressure to elevate customer engagement and streamline operations has…
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HR giant Workday discloses data breach after Salesforce attack
Human resources giant Workday has disclosed a data breach after attackers gained access to a third-party…
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Gartner: What to look for in a customer data platform
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the…
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The role of customer data platforms
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear…
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Your Salesforce Data Isn’t as Safe as You Think
Salesforce Is Mission-Critical, but That Doesn’t Mean It’s Protected At the beating heart of customer operations,…
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