When Customer Lifetime Value Became a Moving Target

When Customer Lifetime Value Became a Moving Target

The Gist Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who…

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Smokies Life CEO recognized with lifetime achievement award

Smokies Life CEO recognized with lifetime achievement award

Laurel Rematore, CEO of Smokies Life, will be recognized with the Excellence in Cooperating Association Partnership…

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