Half marketers failing to personalise loyalty schemes and promos

Half marketers failing to personalise loyalty schemes and promos

Far too many brands are still failing to implement a personalised loyalty program when it comes…

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Lowe’s loyalty program’s core objective? Drive one more trip

Lowe’s loyalty program’s core objective? Drive one more trip

This story was originally published on CX Dive. To receive daily news and insights, subscribe to…

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Carnival’s loyalty program members react to new rewards structure: Travel Weekly

Carnival’s loyalty program members react to new rewards structure: Travel Weekly

Teri West Carnival Cruise Line is restructuring its rewards program, but the change, which includes a…

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Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake

Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to…

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Build a Successful CPG Loyalty Program with These 5 Tips

Build a Successful CPG Loyalty Program with These 5 Tips

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role…

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Customer Loyalty: How to Measure & Increase Loyalty (2025)

Customer Loyalty: How to Measure & Increase Loyalty (2025)

Customer loyalty fuels word-of-mouth marketing, user-generated content, and customer retention—not to mention increased sales and revenue.…

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