Loyalty Programs Are Losing Relevance as Customers Demand More Than Points, Warns Info-Tech Research Group

Loyalty Programs Are Losing Relevance as Customers Demand More Than Points, Warns Info-Tech Research Group

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still…

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Is Tech the Best Lever To Drive Personalization and Relevance in Loyalty?

Is Tech the Best Lever To Drive Personalization and Relevance in Loyalty?

Dunnhumby’s “How To Keep Hold Of Your Customers” study was the latest to argue that discounts…

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