VIEWPOINT: The loyalty revolution – why airlines must merge rewards with retailing

VIEWPOINT: The loyalty revolution – why airlines must merge rewards with retailing

Marcus Puffer Consider a common scenario: a gold-tier loyalty member books their annual ski vacation online.…

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OPINION: Build it and they will come: the local loyalty revolution

OPINION: Build it and they will come: the local loyalty revolution

Sarah Miller stood behind the counter of her downtown bakery, watching another customer walk past without…

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Salesforce Turns 20 Years of Service Excellence Into Agent-First IT Service Revolution

Salesforce Turns 20 Years of Service Excellence Into Agent-First IT Service Revolution

Salesforce enters ITSM market with conversation-first AI agents, challenging ServiceNow’s ticket-based entrenchment “The fragmented, legacy ITSM…

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