Vanda Aleixo, Head of Customer Experience and Relationship Management at Abu Dhabi Airports, explains how Abu…
Continue ReadingTag: Strategy
WTF is an incentives marketing strategy?
This WTF guide, with partner insights from Talon.One, explores why brands should move away from a…
Continue Reading
Enseo promotes VP of commercial strategy, customer excellence
Enseo promotes Sarah Jones to vice president, commercial strategy and customer excellence. In this expanded role,…
Continue Reading
Service as Strategy: Unlocking Growth Through Exceptional Customer Care
In business, products and marketing campaigns often steal the spotlight, but there is one factor that…
Continue Reading
Why Strategy Should Lead Technology Selection in Loyalty and Digital Transformation
Experience and Tech-Agnostic Expertise Drives Better Results How Digital Transformation Shifted Corporate Priorities Mentions of Digital…
Continue Reading
Ikea rewards strategy goes well beyond just rewarding a purchase
Marketing The home furnishing brand has revamped its Ikea Family rewards program to provide reward opportunities…
Continue Reading