How to apply your lead scoring strategy in HubSpot and Monday.com
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. ...
Strategy
Driving B2B Customer Success Through the ‘Triple Fit Strategy’
The Gist Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation. Triple Fit Strategy...
The 3-Pronged Strategy to Boost Patient Engagement with Your CRM
For years, patient engagement has been a top focus for healthcare leaders. But today’s patients are frustrated with the overall...
