When Customer Lifetime Value Became a Moving Target

When Customer Lifetime Value Became a Moving Target

The Gist Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who…

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JCPenney, Target and Retailers Revamp Loyalty Programs

JCPenney, Target and Retailers Revamp Loyalty Programs

Aside from culling inventories and inflated pricing, one of the biggest post-pandemic trends in retailing is…

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Loyalty programs are everywhere, from Ulta to Target

Loyalty programs are everywhere, from Ulta to Target

The classic store loyalty program looks something like this: You earn a stamp on a punch…

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