The Gist Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who…
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JCPenney, Target and Retailers Revamp Loyalty Programs
Aside from culling inventories and inflated pricing, one of the biggest post-pandemic trends in retailing is…
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Loyalty programs are everywhere, from Ulta to Target
The classic store loyalty program looks something like this: You earn a stamp on a punch…
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