Customer Loyalty Gone Wrong: When Perks Backfire

Customer Loyalty Gone Wrong: When Perks Backfire

The Gist Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands…

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If Customer Loyalty Feels Like a Transaction, You’re Doing It Wrong

If Customer Loyalty Feels Like a Transaction, You’re Doing It Wrong

At Sunnyside, we continue to see a shift across our industry to a renewed focus on…

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Legal CRM: What went wrong? (And how to fix it.) | JD Supra Perspectives

Legal CRM: What went wrong? (And how to fix it.) | JD Supra Perspectives

The best way to make CRM successful is to make it useful. A recent survey published…

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10 Ways To Handle Unhappy Customers When They’re Wrong

10 Ways To Handle Unhappy Customers When They’re Wrong

Getty Leaders and their teams often find themselves walking a fine line between delivering exceptional service…

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