Best Value Hotel Rewards Programs in 2025
Customer Loyalty Programs

Best Value Hotel Rewards Programs in 2025

January 9, 2026
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Finding the best value hotel rewards program can be overwhelming, but it largely comes down to two key factors:

  1. The ability to earn points through hotel stays and credit card spend.

  2. How much those points are worth.

The NerdWallet travel team crunched the numbers to identify which hotel loyalty program and credit card give you the most back in exchange for spending money with them. These calculations also provided data for determining the most valuable hotel rewards program in 2026.

Which hotel rewards program offers the best value?

Hotel cash and award pricing data was provided by Gondola, a points-focused third-party hotel booking platform. Over 15 million cash and point prices were analyzed across six hotel loyalty programs to determine the value of each hotel brand’s rewards points. Then, we calculated the number of points you earn per dollar spent for base-level members of each loyalty program, and the average return on a hotel’s co-branded credit card portfolio, based on the earnings rate from each card’s elite status.

Based on our analysis, World of Hyatt is the big winner for both base-member loyalists and World of Hyatt Credit Card holders. Based on our World of Hyatt point valuation of 1.8 cents each, base members will earn 9.1% back for each dollar they spend at the hotel. Even better, cardholders will receive 17.2% back for paying for their Hyatt stay with the World of Hyatt Credit Card.

The top three major hotel rewards program based on how highly they reward both base members and cardholders are:

The hotel loyalty programs with the highest rewards rate also have the most valuable points. Our regularly updated point and mile valuations show how the raw value of these currencies vary. This is just like any currency; $150,000 is very different from ÂŁ150,000. And earning Hyatt points is far more valuable than earning the same number of Hilton points.

Hotel rewards program

Point value (cent per point)

World of Hyatt

1.8 cents.

Choice Privileges

0.8 cent.

Marriott Bonvoy

0.8 cent.

Wyndham Rewards

0.7 cent.

IHG One Rewards

0.6 cent.

Hilton Honors

0.4 cent.

Just remember, these rewards rates simply give a snapshot of the return each hotel brand gives by way of points earned by spending at the hotel. But for frequent travelers, there may be more to consider, including elite status perks like free breakfast, or the quality, cost and location of the hotels.

What hotel rewards program has the most valuable credit cards?

To determine the return on each hotel’s credit card portfolio, we analyzed how many points each card earns per dollar spent at the hotel, based on the elite status tier it provides. Those numbers were then multiplied by the point valuation and averaged to create an average rewards rate across the hotel’s card portfolio. Only consumer cards were used in this analysis (business cards were excluded).

🤓 Nerdy Tip

If you have a higher-tier elite status than what’s provided by the card, your rate of return will also be higher than what’s presented here.

Average rate of return at Hyatt: 17.2%

Hyatt offers only one personal credit card, which earns a great return due to the high value of World of Hyatt points.

Average rate of return at Choice Hotels: 14.8%.

Choice Privileges offers two consumer credit cards. While the $0-annual-fee Choice Privileges® Mastercard® offers a decent value, Choice loyalists will find it hard to beat the outsized earnings rate on the Choice Privileges® Select Mastercard®.

Average rate of return at Marriott: 13.5%.

Marriott has the largest card portfolio of any major hotel brand, with cards issued by both American Express and Chase. Despite the high annual fee, Marriott loyalists will earn the most points through the Marriott Platinum status offered by the Marriott Bonvoy Brilliant® American Express® Card.

Chase Marriott Bonvoy Bold Credit Card

Marriott Bonvoy Bold® Credit Card

on Chase’s website

Rates & Fees

Marriott Bonvoy Boundless™ Credit Card

Marriott Bonvoy Boundless® Credit Card

on Chase’s website

Rates & Fees

Marriott Bonvoy Bevy American Express

Marriott Bonvoy Bevy® American Express® Card

on American Express’ website

Rates & Fees

Marriott Bonvoy Brilliant American Express Card

Marriott Bonvoy Brilliant® American Express® Card

on American Express’ website

Rates & Fees

Earn 2 Free Night Awards (each night valued up to 50,000 points) after spending $1,000 on eligible purchases within 3 months of account opening with the Marriott Bonvoy Bold® Credit Card. Certain hotels have resort fees.

Earn 5 Free Night Awards (each night valued up to 50,000 points) after spending $3,000 on eligible purchases within 3 months of account opening with the Marriott Bonvoy Boundless® Credit Card. Certain hotels have resort fees.

Earn 85,000 Marriott Bonvoy® bonus points after you use your new Card to make $5,000 in purchases within the first 6 months of Card Membership. Terms Apply.

Earn 100,000 Marriott Bonvoy® bonus points after you use your new Card to make $6,000 in purchases within the first 6 months of Card Membership. Terms Apply.

Average rate of return at IHG Hotels: 13.1%.

IHG offers two credit cards issued by Chase. Loyalists with IHG will earn the most points through the Platinum Elite status offered by the IHG One Rewards Premier Credit Card.

Average rate of return at Wyndham 11.4%.

Wyndham offers two cards with similar earnings rates. Because the earning rates are so similar, most people will likely do better with the