Trump’s tariffs and the battle for brands to maintain customer loyalty

Trump’s tariffs and the battle for brands to maintain customer loyalty

Omnichannel Brands that can adapt their loyalty strategies to meet these new challenges will not only…

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Are Brands Building Effective, Profitable Loyalty Programs?

Are Brands Building Effective, Profitable Loyalty Programs?

Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate…

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Do Brands Use All The Levers That Loyalty Programs Offer?

Do Brands Use All The Levers That Loyalty Programs Offer?

Analysis of Tata NeuPass shows why loyalty programs continue to be effective A Case Study Series:…

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America’s Top Loyalty Programs Include 29 Convenience Store, Gas Station Brands

America’s Top Loyalty Programs Include 29 Convenience Store, Gas Station Brands

Photograph: Shutterstock Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa…

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Klaviyo Unveils CRM Designed For Consumer Brands

Klaviyo Unveils CRM Designed For Consumer Brands

Marketing automation firm Klaviyo has launched a customer relationship management (CRM) platform built specifically for business-to-consumer…

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Why Dollar Shave Club picked a CRM purpose-built for consumer brands

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

Grooming brand Dollar Shave Club, subscription-based DTC food brand Daily Harvest and business-wear brand Ministry of…

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