Volotea Loyalty Program Surpasses 800,000 Members

In 2024, the Spanish low-cost carrier, Volotea

, witnessed a 23% growth in the membership of its loyalty program, Megavolotea. The program now exceeds 800,000 members and has strengthened its position as a key component of the airline’s customer engagement strategy.

This surge aligns with impressive customer satisfaction ratings across Volotea’s primary markets. As the program expands, Volotea aims to further enhance the customer experience and solidify its presence in the competitive low-cost European market.

Megavolotea: Celebrating 10 Years Of Growth And Customer Satisfaction

Megavolotea, launched in 2014, marks its 10th anniversary this year. Over the past decade, the frequent flyer program has evolved into one of the airline’s most valued offerings, providing members exclusive benefits. These include discounts on flights, priority boarding, seat selection, and the ability to carry cabin luggage and check-in baggage at no additional cost. Additionally, it allows members to make unlimited flight changes and extend these benefits to up to four travel companions.

Furthermore, in 2024, Volotea also achieved the highest customer satisfaction rating among European carriers, recording a Net Promoter Score (NPS) of 39.2—a 23.3% increase compared to 2023. The airline’s performance was strongest in its three key markets—Spain, Italy, and France—with Spain leading at 43.3, Italy at 42.1, and France at 38.3. Notably, the satisfaction rate was even higher among Megavolotea members, who reported an NPS of 50.5, with 9 out of 10 recommending the airline. Alex de Jesús, Chief Experience Officer at Volotea, noted:

“The excellent satisfaction levels we reached in 2024, along with the continued growth of Megavolotea, demonstrate the strength of our customer-centric approach…Looking ahead, we are committed to offering increasingly personalized service that meets—and exceeds—our customers’ expectations”.

Volotea’s Growth And Expansion

Volotea, founded in 2011 by Carlos Muñoz and Lázaro Ros, who previously co-founded Vueling

, has, since its inception, quickly positioned itself as one of the fastest-growing carriers in Europe. In September last year, it strengthened its financial structure with a capital injection agreement of up to €100 million (approx. $114 million). The first €50 million (approx. $57 million) was contributed by the airline’s existing shareholders, management team, and Greek carrier Aegean Airlines

. The second tranche is expected to be completed in the first half of 2025.

Over the past decade, the budget airline has steadily expanded its network and increased its seat offerings year-on-year. In 2024, Volotea reported a 10% year-over-year growth in its operations. The carrier operates across 110 airports and has a network of over 450 routes. Its operations are anchored in 19 small and medium-sized European capitals, including Asturias, Athens, Bari, Bilbao, Bordeaux, Florence, Lille, Lyon, Lourdes, Marseille, Nantes, Naples, Olbia, Palermo, Rozdez, Strasbourg, Toulouse, Venice, and Verona.

Looking ahead, Volotea is set to consolidate its position further in core markets across Europe. According to the airline, Spain is projected to be its fastest-growing market in 2025, with a 9% capacity increase compared to last year. In France, its largest market, the airline is set to offer 8 million seats—an 8% rise compared to 2024—reinforcing its position as the leading carrier for domestic routes in the country.

Related

Aegean Invests $27.5 Million In Spanish Low-Cost Volotea

Aegean could invest more in Volotea next year.

Volotea 2025 Milestones And Sustainability Efforts

In May, the airline is set to celebrate a major milestone—carrying a total of 75 million passengers since its inception. For the full year, Volotea expects to operate approximately 75,000 flights, serving more than 450 routes, over half of which are exclusive to the carrier. Overall, it anticipates offering 12.7 million seats in 2025, a 1% increase from the last year.

According to Planespotters.net, Volotea currently operates a fleet of 40 Airbus

narrowbody aircraft, consisting of 17 A319s and 23 A320s. Since 2021, the airline has been modernizing its fleet, focusing on efficiency and reducing its environmental footprint. It has implemented over 50 initiatives to reduce fuel consumption and minimize emissions.

Volotea recently signed a two-year Memorandum of Understanding (MOU) with 280 Earth, a leader in Direct Air Capture (DAC) technology, to explore high-quality carbon credit solutions and certified emission reduction projects. As part of its broader sustainability efforts, it has committed to cutting direct CO2 emissions per passenger-kilometer by 50% by 2030 compared to 2012 levels—and anticipates reaching the goal four to five years ahead of schedule.