Rocket Mortgage Campaign Celebrates Dreamers and ‘Dreammates’
 
Rocket Mortgage, the official mortgage partner of the 2024 NFL Draft, launched its DreammateTM campaign to celebrate all the people who champion the dreams of others. Whether that dream is owning a home or chasing a career in the NFL, Rocket Mortgage acknowledges the role of mentors and motivators in reaching meaningful goals. Rocket Mortgage partnered with “Dreammates” like Miami Dolphins quarterback Tua Tagovailoa and Detroit Lions defensive end Aidan Hutchinson to showcase the power of support when going after a dream.
 
“At Rocket Mortgage, we know that homeownership is a vital part of the American dream,” said Casey Hurbis, Senior Vice President of Brand Experiences and Strategic Partnerships for Rocket Mortgage. “Through the ‘Dreammate’ campaign, we aim to create hope, inspiration, and generational impact by teaming up with Habitat for Humanity to turn dreams into reality. Homeownership is more than just a milestone, it’s a lifelong journey, and we are proud to be a true partner to help everyone home.”
 
Now through April 27, every time the #RocketDreammate hashtag is used on Instagram or the TikTok video-sharing platform, Rocket Mortgage will donate $10 to Habitat for Humanity with a cap of $250,000.
 
Behind every dream, there’s a Dreammate who helped make it possible. Check out these videos:
https://www.youtube.com/@RocketMortgage/videos
 
 
Chick-fil-A® Awards Team Members $26M+ in Scholarships
 
Over 14K North American Chick-fil-A® Team Members located in the U.S., Canada, and Puerto Rico received a scholarship from the brand toward educational goals in support of advancing their careers. While the majority of those scholarships were $1,000 or $2,500 (Remarkable Futures Scholarships), 14 True Inspiration™ Scholarship winners received $25K each.
 
“Creating greater access to education is one of the best ways Chick-fil-A serves communities,” said Andrew T. Cathy, CEO of Chick-fil-A. “Our long-standing commitment to investing in the future dreams and aspirations of restaurant Team Members remains at the forefront of Chick-fil-A’s efforts to have a positive impact on the lives of others.”
 
Between 2020 and 2025, Chick-fil-A plans to help 50K+ Team Members access educational opportunities to make positive changes in their lives as part of its commitment to corporate social responsibility initiatives. 
 
Check out the Chick-fil-A Remarkable Futures – True Inspiration Scholars 2024 video here:
https://www.youtube.com/watch?v=ZQ0OHZodWzI
 
 
Everyone’s a Loyalty Program Member at 7 Brew
 
With 92% of 7 Brew’s transactions coming from loyalty members, the coffee beverage chain might be seen as topping Starbucks in the battle for engaged customers. How is 7 Brew pulling off such a feat with only 217 drive-thru units? Asking for a phone number. Once the number is given to a 7 Brew employee, the customer is officially a loyalty program member. No mobile app is required—for now. Program members are engaged with texts alerting them to promotions. They also receive a free coffee for every 10 visits made. Although customers can decline to share their numbers, it’s clear not many do.
 
“Instead of just putting somebody through an LSR or QSR order-taking process, the phone number gives us more time to interact,” said Nicole Miller Regan, Head of Strategy for 7 Brew. “It gives us more human connection.”
 
An app is planned for the future, but until then, frontline employees can access a customer’s order history based on the phone number they’ve provided. The brand is aware of the amount of customer data they are gathering as a result of their simplified program. When it comes time to expand the program, 7 Brew will leverage a deep well of customer insights.
 
Find a 7 Brew: https://7brew.com/find-a-7-brew/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Rocket Mortgage Celebrates the Everyday Dreammate: Inspiring Fans and Bringing Dreams to Life During the NFL Draft in Detroit
 
Chick-fil-A Awards $26 Million+ in Scholarships to Restaurant Team Members across North America
 
Inside 7 Brew’s no-frills loyalty program, where nearly every guest is a member

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